Then again, don’t just take this case study at face value. The results of their test have been groundbreaking, as the red button showed a 21% increase in conversions compared to the green button. That is until the marketing automation platform Performable ran a test on their “Get Started Now” button by introducing a red variation in comparison to their original green button. Traditionally, CTA buttons have always been green in color as it is often associated with “ go” just like at a traffic stoplight. In fact, one of the most familiar “add to cart” buttons we often see today is the result of an A/B split test that was done back in 2011 showcasing the value of using red in a call-to-action (CTA) button. This is why many businesses stick to AB testing to get results proven by actual customers, and this even applies to big players like Amazon, Facebook, and Coca Cola which use it to achieve high conversion rates way above the industry average. Honestly, all the best practices in the world can never predict how your customers will behave. The goal is to collect data to make important design and marketing decisions. With A/B testing, you can experiment with any element in your web page from titles and headlines to the marketing copy, and even the color of your button. Image source: PointVisibleĭata science at work often involves experimenting with control (A) and a variation (B), which is basically a copy of your control page with one change element to see which works better. What is AB Testing?ĪB testing, or more commonly referred to as split testing, allows marketers to compare two different versions of your web page to identify which has a better conversion rate. To be clear, every website owner should be doing this, and here’s why. There’s however one simple solution that can shed some light on this and that is Google AB testing. Because without enough information, it can be like you are working in the dark. When it comes to digital marketing, having the right data is important. Have you ever second-guessed if you are making the right marketing decisions? Like should I use “A/B testing” or “AB testing”? Or what headline would get the best engagement? Google AB Testing solves them all. Every website owner should be using Google Optimize AB testing to achieve a higher conversion rate and increase the value of every visitor to your site.
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